Subject Lines That GET YOUR ATTENTION… Like this one!

How many emails do you send out every day? Does it take entirely too long to get a response? Do you feel like you aren’t getting any traction with your email marketing? Are you tired of analyzing your metrics and trying to decide what exact change will boost your numbers? Ok, now be honest – Read More

We’ve Been Here Before…

Would you believe it? The stock market is very volatile…again.   All sorts of metaphors are being thrown about…”yoyo, whipsaw, rollercoaster etc.” … we’ve heard them all before, and of course, we’ve been here before.   I think it’s important to remember during these times that volatility is normal, as would be a market correction or Read More

Three Leadership Lessons from Truett Cathy

“Eat mor chikin” has become the symbol for the highly successful Chick-fil-A restaurant (  Truett Cathy, the family’s patriarch who started the company in 1967, passed away ( )this recently at the age of 93).   Cathy was often quoted as saying: “I’d like to be remembered as one who kept my priorities in the Read More

What We Can Learn About the NFL’s Culture Using The OC Equation™

We’ve recently been inundated by the news coming out of the NFL regarding domestic violence and child abuse perpetrated by some of the league’s star players, notably Ray Rice of the Baltimore Ravens, and Adrian Peterson of the Minnesota Vikings. Ray Rice was recently suspended from the Baltimore Ravens following the releases of a video Read More

Pass or Fail? Should We Drug-Test in School’s?

Students, drug use…and testing.   Naturally, the topic can create quite a buzz, not only for the user, but also in regards to political thought and public opinion. Even Presidents have been known to weigh in on the subject of kids and drugs, and to no surprise, they’ve held varying opinions and stances.    In Read More

Social Security and Medicare: What the Future Holds

Will you be able to count on Social Security and Medicare when you retire? This article looks at the latest Trustees’ Reports, and considers likely future scenarios to fund the two programs.   Social Security benefits currently represent approximately 37% of the aggregate total income of Americans aged 65 and older, according to the Social Read More

Dress Normal

Recently I started receiving Elle magazine each month.  Honestly, I don’t know why.  It just appeared in my mailbox and none of my friends or family will take credit for gifting me a subscription. While I’m not a fan of extreme fashion, I have been known to browse through the glossy pages to keep up Read More

What Motivates Us to Work Hard and Succeed

What Motivates Us to Work Hard and Succeed The most obvious reason for getting a job, embarking on a career and striving for professional success is money.  In fact, ample evidence suggests that money is the only motivating factor behind work.  For example, many teenagers get their first job when they turn 16 so they Read More

Technical Skills Not Enough for Today’s Business Grads

What will make graduates of collegiate business schools better prepared to enter the 21st century workforce?   I have asked this question hundreds of times since 2007. Most recently, since becoming Dean of Jones College of Business at Middle Tennessee State University in July 2013, I have participated with my Development Director Tom Keith in Read More

The Promise of an Experience

In a recent article by customer service expert, professional speaker and New York Times bestselling author, Shep Hyken, he explains how marketing has changed from purely a brand or company focus to the promise of an experience. This experience is directly and most influentially created by customer service or the promise of some intangible value. Read More