Author Lindsay Evans

The Promise of an Experience

In a recent article by customer service expert, professional speaker and New York Times bestselling author, Shep Hyken, he explains how marketing has changed from purely a brand or company focus to the promise of an experience. This experience is directly and most influentially created by customer service or the promise of some intangible value. Read More

Staying Relevant – Blogging Strategies

Writing a relevant blog is like having a really good conversation; one that when you’re finished, you find yourself thinking about it later in the day or perhaps sharing it with someone else. My grandfather comes to mind when I reminisce of such conversation. He always was a great storyteller, keeping the tone relatable and Read More