Author Arianna Andersen

Irrelevant (but funny) Content

We all know that in todays world, CONTENT is king. Everyone needs content—television (public, satellite, mainstream, sports), radio (terrestrial & extraterrestrial), bloggers (business, travel, food, history), tweeters, facebookers, linkediners, authors, memo writers, reporters, newspapers, newsletters, and it goes on and on and on.   Many of us knew that at some point, we’d run out Read More

Be Big

One of the things over the years that I have learned from our members who are experts in the marketing arena is to look bigger than you are. As a small company, you want the public (and your potential audience/customers) to view you as something bigger than you really are.   My little publishing company, Read More

USS Nashville

Many of you know that I like to travel for history. Early next year, Sandy and I will be taking our first trip through the Panama Canal. As I do prior to every trip, I research the country, historical events, and certain historical time frames. I picked up David McCullough’s book entitled, The Path Between Read More

The Dalai Lama Has Spoken

The Dalai Lama has visited America and pronounced the key to happiness. Mr. Lama has 8 million Twitter followers but he doesn’t personally do the tweeting. I guess he must have a staff that tweets for him. Do any of you follow him on Twitter? What does he normally talk about? Anyway, the key to Read More

Who’s On Your Team in 2014?

I recently read an article written by Joanne Kaufman entitled, I’m Tired of Taking One for “The Team.” She lamented the fact that “staffs, colleagues, co-workers or office mates are gone. Instead, businesses have teams.” She goes on to let us know the word “boss” is no longer applicable. They are “team leaders or thought Read More

Troikas over Tequilas

I was meeting with Clark Buckner (Buck Branding) the other day and he mentioned how he was starting a weekly pod cast series called, “Marketing over Margaritas.” I thought how cool—no, not for us—but for the title of a blog (for all of you who don’t know how to come up with a blog topic, Read More

Who are Better Networkers – Men or Women

I know I’m going to hit a hot button with this one. So I will apologize in advance. I read a great article from the BBC News (written by Jane O’Brien). It’s entitled, “Do women need to improve their networking skills?” So I got to thinking. Have I seen a trend over the past seven Read More


Do you live by the 70-20-10 Rule? I know you’re asking yourself, “Where did I miss this one in all those business books I’ve read?” Don’t worry one bit, you didn’t miss it. I just made it up for this blog post. Seriously, do you ever think about where you get your business? I mean Read More

Can You Catch a Frisbee?

Why can a border collie catch a Frisbee easier than you or I can? I recently read an article in the Wall Street Journal (Decmenber 21, 2013) by Raymond Zhong entitled, “Andrew Haldane: The Banker Who Cried Simplicity.” Mr. Haldane, a British banker, wondered why very smart human beings (even ones with PhD’s) have trouble Read More

Boxing Day: Pugilistic or Humanistic?”

I found out recently every Premier League soccer team will be playing on Boxing Day in England. It happens to be the day after Christmas and apparently, this is a tradition in England. It seems every sport will play that day. So Sandy asks me, “Do you know what Boxing Day is and what the Read More