Troikas over Tequilas

Troikas over TequilasI was meeting with Clark Buckner (Buck Branding) the other day and he mentioned how he was starting a weekly pod cast series called, “Marketing over Margaritas.”

I thought how cool—no, not for us—but for the title of a blog (for all of you who don’t know how to come up with a blog topic, this is how it works).

We all attend our monthly SEBF chapter meetings for the purpose of getting into a Troika. Why? Because we’ve found that 90% of all commerce that goes back and forth is done at the Troika or shortly after the Troika.

So when I was working for the bank and had an expense allowance, breakfast or lunch for my Troikas was no problem. But when I hit the street building my own business, that suddenly got really expensive.

So Margie Bingham (Healthcare Resources) suggested we do coffee. That’s when I discovered there is a world out there consisting of coffee houses (and Panera Bread). By the way, did you all know that the first coffee house in Paris (France) started in 1686. The name of it is Café le Procope and it still exists in the original location on the Left Bank in the Latin Quarter.

Well, why not have a Troika over a cocktail? I think there are more bars in Nashville than there are coffee houses. I haven’t suggested that yet to any of my Troika partners but I think I’m going to one of these days.

If you get into a Troika with Jason Charles (West End), you might suggest the cocktail route with him. He knows his spirits. You see, Jason and his wife are developing a high-end vodka and tequila. I haven’t had the vodka but the tequila is a killer.

My next Troika with Margie should be over a cocktail. Perhaps a coffee based liqueur?

Good luck and good networking.

STEW

One Response to “ Troikas over Tequilas ”

  1. April 15, 2014

    Let’s see if I got the moral of the story correct:

    ” . . . for all of you who don’t know how to come up with a blog topic . . . there are more bars in Nashville than there are coffee houses . . . tequila [or] a coffee based liqueur?”

    Seriously, Stew, great article, and thanks for the coffee house history as well.

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