It seems like everyone now has a profile on LinkedIn – the electronic rolodex. There are two ways to use LinkedIn – passively or actively.
Passively is having your profile and responding to connection requests and emails and then nothing else. They are expecting the “magic” to just happen. And it doesn’t!
Active use is just that. You are active. I have found 4 simple ways to be active that take less than 20 minutes per day. This 20 minutes has meant a 60-80 % increase in my business coming from LinkedIn.
- Accept all connection requests and send message immediately. The only connections not to accept are your competition, overseas requests, or spam. Yes, even LinkedIn has spam requests. Respond to the request with a thank you and asking how you can help them. They are not connecting to you for no reason. People are busy – they don’t have time to surf LinkedIn and connect to just anyone and everyone. There is a reason they are connecting to you – find out why!
- Look at who they are connected too and reach out to those people who are your prospects. Phone is best but email works also.
- Follow companies and groups. Know what is happening at your clients, prospects, and industry. Get the leg up on your competition and cement your relationship with your clients. Go deeper into your accounts!
- Comment. Post something daily to your page and respond to some group weekly. Make sure you are being seen. The posting can be informational, fun, raising awareness about something you do – anything but selling. Do not sell in your posts!
Doing these simple 4 things will change how you get business and are seen. Isn’t that why you are on LinkedIn anyway?